WHAT: The Importance of the Internet as a Marketing tool for Biotech Businesses – How to Make the Most Out of the Web and Social Networking Sites (in English)
December 9th, 2010; 8:00 AM – 12:00 PM
Badir For Biotechnology Incubator, 6th Floor Faculty of Medicine, King Fahd Medical City
Are you thinking of setting up a business in the field of Environment, Agriculture, Health or Medicine? Badir for Biotechnology may be able to assist you with guidance and support. In today’s high-tech & international marketplaces your company’s website has become your shop front and in many cases your actual shop.
Businesses spend thousands of Riyals on paper publications but often overlook the importance of investing in their website and in marketing through Social Networking Sites. This workshop will show why it is important to get the website right and how to use the site to improve your business opportunities
Barry Wheatley – Executive Consultant Badir for Biotechnology
Megan Roberts –Oxford Innovation.
Megan Roberts - After staring her Career with the UK Ministry of Defence as Information Manger and Alerts Manager, Megan is now the Social Media Manager at Oxford Innovation. She is responsible for the Web 2.0/Social Networking and the website for the Oxford Innovation programs, designing the strategy and implementing the required work
Barry Wheatley – Having created and designed his first website in the early 1990s while working in the public sector, Engr. Barry Wheatley has subsequently been responsible for wide range of websites including commercial ventures. Before moving to Badir for Biotechnology, he was the founding director of www.bobex.co.uk- the largest online market place for businesses in the UK, having worked closely with web designers, specialist in search engines optimization and senior staff from Google, he has accumulated years of experience in the field and advised hundreds of businesses on their website.
The interactive workshop will:
look at the value of your website and e-marketing,
advise what works and what doesn’t,
advise how to specify your requirements to your web designer,
advise how to make sure you get the best out of your campaigns and website once they are up and running.
WHEN: December 9th, 2010; 8:00 AM – 12:00 PM Registration will be open from 8:00 am Presentations will start at 8:30 am.
WHO SHOULD ATTEND: Aimed at start-up biotech based businesses this workshop will also be of value to other technology based businesses.
COST: Free of Charge
8:00 Registration, Networking and refreshments
8:30 Opening Remarks
8:40 Introduction: The importance of the internet in Marketing your business
8:55 Practical exercise in groups of three or four
9:10 Deciding the purpose of your website and the target audience and developing an e-marketing strategy
9:30 Do’s and Don’ts for your website and how to draft the specifications for your website design
10:00 Break for coffee
10:20 What to look for in a web designer and building in Search Engine Optimization
10:40 Emailing campaigns
11:00 Making the most of Social Networking Sites
11:30 Creating a Tactical Plan of Action
11:45 Tracking your traffic
Closing Remarks/ Refreshments
If you wish to attend, kindly email Maria Rodil at email@example.com who will contact you to take your details.
Note: Registration booking will close on December 8th, 12:00 PM