What: Successful Public Relations for Start-up Biotechnology Businesses
When: 13 January 2011, 8:00 AM – 12:00 PM
Where: Badir for Biotechnology, Faculty of Medicine 6th Floor, King Fahad Medical City
Who should attend?
Successful Public Relations for Start-Up Biotechnology Businesses Workshop is designed for:
1. People with a new idea for a biotechnology or related business including: scientists, engineers and clinicians
2. Participants on the Badir for Biotechnology pre-incubation program
Attendees need have no prior knowledge of Biotechnology Businesses, but should have some scientific, technical or clinical knowledge of biomedical science or biotechnology.
Badir for Biotechnology supports new businesses in medical, environmental, agricultural and industrial biotechnology and in areas such as bioinformatics and bionanotechnology.
If you wish to attend the workshop, you may register on Badir for Biotechnology portal (www.badirportal.com/bio). If you have problems registering on our portal, contact Maria Rodil at 288 9999 Ext 7907, 461 3569 Ext 1015 or email her at firstname.lastname@example.org
Contents of the workshop
The Successful Public Relations for Start-Up Biotechnology Businesses workshop will cover the following topics:
Part One – Introduction
· What are Public Relations?
How a small company can create and maintain a good media profile at modest cost
Planning your public relations and media profile
How does the media differ between Europe and KSA? – interactive discussion
Break for a tour of the BADIR for Biotechnology laboratories and offices
Part Two – The Simple Rules of Creating Good Public Relations
Types of publicity or public relations
Choosing your media
Preparing for an interview
Handling bad news PR
Break for coffee
Part Three – Writing a Press Release
How to write a punchy and attractive Press Release – group breakout session
A certificate will be given to everyone who successfully participates in the Successful Public Relations for Start-Up Biotechnology Businesses workshop.
Each participant will be given a copy of ‘Enhancing Your Business through Successful Public Relations –A guide for the smaller enterprise’.
Each attendee at the workshop will be invited to discuss their business and technology ideas individually with an experienced member of the Badir for Biotechnology team.
Attendees will be sent invitations to attend future workshops on planning and operating a biotechnology business.